THE FUTURE REIMAGINED
When the Alameda Theater reopens its doors in 2028, it will once again be the largest theater in the United States emphasizing Latino-oriented performing arts.
The beautifully restored venue will welcome 1,100 guests, combining traditional theater seating with flexible lounge areas to create versatile spaces for every occasion.
The Alameda’s programming will reflect the vibrant spirit of Latino-oriented arts and culture, offering a contemporary mix of music, theater, dance, and more. Local and regional artists will be spotlighted alongside national and international talent. In its opening year alone, the theater is expected to host more than 50 events, including concerts, theatrical performances, and community programs. The Alameda will also be available for special events, private rentals, and educational programming. Partnerships with Texas Public Radio and the San Antonio River Authority will further expand opportunities for creative collaborations and access to additional performance spaces.
Planning for Success
The Alameda Theater Conservancy has selected ATG Entertainment (ATG), a global leader in live entertainment venue management, to operate and program the historic Alameda Theater. ATG is the only world-class entertainment management organization in San Antonio with the experience to successfully launch the next chapter of the Alameda Theater. This partnership marks a significant milestone in the revitalization and reactivation of one of San Antonio’s most culturally significant performance spaces. ATG Entertainment’s San Antonio-based team—known for their exceptional management of the Majestic and Empire Theatres on Houston Street and The Espee outdoor amphitheater in St. Paul Square—will lead the day-to-day operations, programming, and community engagement for the Alameda.
A First Look At
The New Alameda Theater
View our Specifications PDF for detailed information on seating capacity, stage dimensions, technical requirements, and more.
SAN ANTONIO CULTURE & COMMUNITY
Education, Community & Cultural Engagement
The Alameda Theater Conservancy is committed to awakening and inspiring cultural awareness through powerful programming and community partnerships.
Featured Programming
Student talent
showcased through district mariachi and folklórico dance programs, district-wide concerts, and competitions, particularly in SAISD.
Featured educators
with professional development workshops that align with certification requirements and offer Continuing Professional Education (CPE) credits.
Hands-on learning
through clinics and workshops in specific artistic disciplines.
Masterclasses
aligned with Texas TEKS and educational goals, supported by downloadable curriculum created by educators.
Guided tours
enhanced by online curriculum materials focused on the history of the Alameda.
Present speaker series
featuring authors, scholars, and cultural leaders to explore Mexican American history and identity.
Film screenings and festivals
showcasing local filmmakers, student projects, and cultural cinema that will be open to the public or tailored to schools and universities.
Self-guided tours
enhanced by an online curriculum about the history of the Alameda, accessible anytime for visitors to explore before their visit.